"If you're not leading, you're losing and for every moment that you aren't visible to your ideal customers, they're losing too"

Sammy Blindell


Strategic branding and visibility coach Sammy Blindell, is the founder, CEO and visionary behind howtobuildabrand.org, the world’s most valuable brand building resource for legacy creators and entrepreneurs of purpose driven businesses.

Having spent 22 years in the branding and marketing industry, Sammy built six businesses with long time family friend Miles Fryer. They sold their last company in 2013 to focus on launching How To Build A Brand and within two years, they took their signature courses and programmes into fourteen countries and have now launched a physical presence in the UK, Europe, Canada and US.

Sammy and Miles built How To Build A Brand from a £0 start up to £18,000 of monthly retainer income in just 12 weeks, using only low cost and no cost marketing activities to prove what could be achieved for a start up business that has no budget.

In that same period of time, How To Build A Brand shot up from 473,000,000 in the Google search engine rankings to No.3 on the first page, all by using a very simple visibility strategy that Sammy now teaches on her one day intensive Brand Building Bootcamp.

Miles exited How To Build A Brand in July 2016 to focus purely on online strategy and sales. He now works all over the world, delivering online strategies for the clients that go through Sammy's programmes and need extra hands on help with the technical side of creating the most powerful customer experiences. He looks after all How To Build A Brand products online and they continue to work together on other side projects, testing and measuring campaigns that they then feed the results back to Sammy's Brand Accelerator customers. This helps Sammy to continually lead the way in the marketing industry and show business owners how to take strategic shortcuts, without cutting corners that create long-term damaging effects on your brand, your reputation and therefore your profits.

Sammy's award-winning book ‘The 7 Reasons Why Customers DON’T Choose You’ shot to number 1 on Amazon with over 1,100 downloads in less than 8 hours, using just ONE simple FREE strategy. How To Build A Brand now regularly reaches over 35,000 business owners every week through FREE publicity and you’ll regularly find Sammy in the press, magazines, on the radio and being interviewed on the world news channels.

She’s relentless in her mission to transform the way entrepreneurs build brands by consistently testing, innovating, developing and sharing the most powerful and advanced brand building strategies to dramatically increase the value and credibility of your business.

Sammy Presenting WebSammy says:

"Without a brand you have no trust. Without powerful branding you have no 'trust mark' and you are therefore treated as a commodity, because you are indistinguishable. Without effective marketing you are invisible to the right customers. Without customers you don't have any money, and without money you don't have a business.

It's all too easy to get cheap, generic, uneducated, cookie cutter advice on a search engine that is in no way going to give you the direct advice you need. But with our help, you will never have to resort to that ever again, or waste time and money on things that don't work. You now have a very powerful resource at your fingertips! So bookmark this website, grab yourself a drink and take some YOU time to go through all the amazing resources that the How To Build A Brand team has created to help you accelerate your growth and move forward in the best way for YOU 🙂

It would be really great to see you at an event very soon, so I can spend some proper time with you to work on your business. Do take a look at the events and courses I run below, to see which one suits where you are at right now. Just make sure you book quickly, as I like to run small events of around 25-30 people to make sure I can personally work with you at a high quality level. This means that my events always book up quickly when we announce the dates, so book now to avoid disappointment. I shall very much look forward to seeing you soon!"

For more information about the How To Build A Brand events and courses, keep reading…

B.R.A.N.D. Building Bootcamp

1 Day LIVE Event, Plus 45 Minute Brand Coaching Session


This one day supercharged, transformational event is perfect for you if you want to...

  • Build a strong, financially independent business
  • Take new ideas to market and get each one right first time
  • Launch new products/services that consistently achieve first time success
  • Use outsourcers to build your team
  • Create a new strategy for growth internationally
  • Develop a brand that continues to serve as a legacy well beyond you
  • Make sure you are building the right business model for the life you want to live
  • Learn how to create a wildly successful marketing strategy using zero marketing budget!

This event also comes with a one-to-one 45 minute Skype coaching session with Sammy's No.1 branding coach, to answer any questions you have that specifically relate to YOUR business as a result of attending this event.

1 Day Course Dates and Bookings >>

B.R.A.N.D Accelerator

Full Programme Including Brand Building Bootcamp And Master Your Message Events, Ongoing Training and Coaching, And Much More!


The B.R.A.N.D. Accelerator Programme is a comprehensive 5 stage programme that comes with an exclusive global community, live events, on-going training and coaching support. It includes lifetime access to our Brand Building Bootcamps and Master Your Message events, which we run in the UK, Europe, Canada and US. This programme is about helping you to create your business model and then support you as you continually build your brand, cross-pollinate into new countries with our other Accelerators, test your products, form new JV relationships and increase your business footprint on the world.

This course is perfect for you if you want to...

  • Create a powerful vision and be held completely accountable to it
  • Increase your self-worth, prices and speed of conversions
  • Multiply the value of your products and services
  • Dramatically reduce any barriers that are limiting your sales potential
  • Attract clients who genuinely value what you do for them
  • Build a business that is systemised to grow without you in it
  • Create a reputation that engages your customers into taking action
  • Expand your brand both online and offline
  • Attract only your ideal customers by truly understanding their needs
  • Uncover hidden areas of potential in your business that YOU can't see
  • Build better quality lifetime relationships that keep on paying
  • Know EXACTLY what to market to customers, when, where and how
  • Create a solid customer journey and aftercare strategy
  • Develop a full product pipeline
  • Be perfectly in tune to your ideal customers for higher retention
  • Ensure that ALL of your marketing is productive and cost effective
  • Build a communication strategy across the best channels for YOU
  • Climb way above all your competitors without competing on price
  • Develop a compelling customer journey that people are compelled to
  • Make sure your content strategy is wildly effective and highly profitable
  • Plus many more outcomes that we simply can't fit them all on here!

For information and to book your call to
make sure this programme is right for you, click here >

Master Your Message

3 Day LIVE Event, Plus Our 8 Step Customer Attraction System


This three day intensive event is perfect for you if you are...

  • Responsible for sales and want to create a compelling pitch that consistently converts
  • Creating videos or live streams to promote your products and services
  • Meeting new prospects regularly and want to speed up your conversions
  • Delivering webinars to make an impact on a bigger scale
  • Sharing your content via courses, training, workshops and seminars
  • Public speaking on other people’s stages and filling your own events
  • Using social media to build your profile
  • Building a word of mouth marketing strategy to create brand ambassadors
  • Developing new marketing materials for more visibility and exposure
  • Creating/updating your website, landing pages, or campaigns
  • Taking a new or different direction in business
  • Launching a new personal, business, product or service brand

Sammy and her expert team of coaches personally work with you to construct your pitches, create a 12 week content strategy, develop a customer journey, form the basis of your systemisation plan and get direct feedback from the whole group to ensure you achieve first time success.

3 Day Course Dates and Bookings >>

If you have any questions at any time, or you would like more information on something you've seen here, please do contact us and together we will help you to move forward.

Oh and make sure you join our growing Facebook community too at: www.facebook.com/groups/howtobuildabrand

Sammy Blindell

Sammy Blindell – The Queen Of WOW Experiences

Be The Brand You Want To See In The World”

Sammy is a brand psychologist, with 19 years of expertise in brand strategy, brand design, brand communication, colour psychology, neuro-linguistic programming, compelling language, graphic design, print, advertising, marketing, online strategy and social equity.

Mixing her extensive knowledge of brand psychology, design and buyers behaviour, Sammy combines the three to work at every sensory level. This dramatically increases positive associations throughout the customer journey and creates brand advocacy on a level that breeds solid relationships built on trust. Business owners all over the world have benefited from Sammy’s branding expertise, empowering them to enhance business performance, increase their prices and gain authority within their industry.

Creating new and innovate ways to attract customers that pay you to live the life you deserve is what Sammy is most passionate about. She literally lives, breathes, eats, sleeps, walks and talks innovation; testing and measuring new strategies every day to find out what works, so she can give that information generously to the people who can use it to grow their businesses.

It’s no surprise that Sammy is leading the way in the branding industry, as creativity runs through every molecule of her DNA. She comes from a long line of artists, sculptors, writers, musicians and inventors, so her destiny was clearly to be a creator and inventor of some kind!

In her spare time Sammy loves dancing, singing, music, chocolate, family and discovering beautiful new places in France with her partner and animals.

Here's a final word from Sammy:

"From the bottom of my heart to yours, I do hope that you and I get to work together one day to make a genuine difference to your life, your business, your customers and all the people around you. It's your time to shine like the true beacon you are and be the brand you want to see in the world. See you very soon! Lots of love, Sammy xx"

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