You're starting a business, and have been putting off the writing of your brand strategy.
You just don't have the time.
There's the market research, the development of your vision and mission, the listing of your values, the discovery and definition of your ideal customer…and that's just the beginning.
You're too busy raising capital, creating visibility, satisfying customers, getting press…
Wait a minute.
Did you know that creating a brand strategy will help you to more efficiently and effectively accomplish all of the things you've been busy doing?
That a brand strategy will work to increase credibility, visibility, and profitability?
In fact, it will work so hard that you'll save much of the time you're spending now on doing those things.
AND, you can do it in just 30 minutes.
Don't believe me?
30 Minutes to a Brand Strategy
Follow the instructions below, and in just 30 minutes, you will have created a practical brand strategy with which you can move forward in positioning your business in the market, appealing to your target audience and creating a buzz that will help to grow your brand.
Let's get started.
- In the first 10 minutes, you will define your USP (Unique Selling Proposition) and list the ways in which you will use it to make your business stand out from the competition. Your competitors are a lot like you. They are also a lot like each other. This means that right now, your target audience has options to choose from…and none of those options really stand out as different or unique. Ask yourself what makes you unlike any other. What are your strengths? What do you love to do? What can you deliver that no one else can, or will want to? What values are close to your heart? Use everything you learn about yourself (and what others tell you about yourself) to create vision and mission statements for your business. These will help you to stay on course as you continue to build and maintain your brand.
- In the next 10 minutes, evaluate what needs to be changed about your social media profiles, your website, your brochure, your business cards, etc…in order to communicate what you came up with in the first 10 minutes. This doesn't have to be a complete revamp at this point; however, I want you to look at what your ideal customers are going to see most often: headlines, profile pictures, short descriptions, etc. Think about your values, vision and mission as you rewrite AND don't forget to always communicate both your USP and the main benefits your customers can expect.
- In the final 10 minutes, create a to-do list for maintaining your brand strategy into the future. Be specific. This could include writing blog articles and sharing them on social media…making sure that each one speaks directly to your ideal customer and furthers the values, vision and mission of your brand. You could make a list of ideal customers you would like to bring onboard and make contact with them. Update your social media pages more specifically and on a regular basis. Always look for ways to improve your website, according to the tenets described in your brand strategy. Whatever you deem as most important, give yourself one task per day to complete, creating lists that go at least one week into the future. You might find a revolving list (specific, recurring tasks for Monday through Friday) most helpful, or you might thrive with a monthly list. No matter how you make it happen, this will help to keep you focussed and to not only bring your brand strategy to life, but to keep it relevant and useful to you as you grow your business.
I trust that you can see just how much you can accomplish in just 30 minutes. With this brand strategy plan, you will not only lay the foundation for brand success, you will be taking the steps your competition is unwilling to entertain, so that you can advance as a unique, expertly positioned brand.
Want to learn more about how a targeted brand strategy can usher your business into the future…and past the competition? Want to see how others are doing it, what they've tried and what they would recommend? And would you like to do it all under the tutelage of an expert branding coach? If all of this sounds like 'you,' then you need the Brand Builders Club and all it has to offer. Click here to learn more and to join.