We talk often about how important unspoken elements are to building your brand. Body language, or non-verbal communication, is no different.

In fact, you could say it’s far more important than the words you say.

Today, we’re delving into three separate aspects of body language, and how each can affect how your brand is perceived, and ultimately, how successful it becomes.

They are:

  • how your body language is perceived by others
  • how the body language of potential customers can tell you if they’re ideal
  • how your own body language affects your level of achievement

There’s a lot to cover, so without further ado…

Body Language, and how it’s Building (or Breaking) your Brand

You could speak gibberish (or not speak at all), and you would still send messages to those people you’re interacting with. Likewise, you may not realise just how much weight you put on the way people stand, sit, move…and how very little you listen to the words they’re saying.

This isn’t a handicap, by any means; in fact, you will gather (and give) more information by watching than by listening.

Does this mean you should stop trying to be a good listener? Never. Instead, learn to take in all that’s happening in front of you, including both verbal and non-verbal cues.

Whether you’re interviewing a candidate for your team or talking with a potential client, one thing is for sure: Their bodies are giving you a wealth of information. And your own body is projecting information, too.

The science of non-verbal communication is complex; however, learning a few cues, as well as following your intuition, can result in excellent decision-making and uber-productive communication. Here are few helpful tips:

  • Eyes: Take note of the rate at which someone blinks when they’re in a typical situation. Now watch to see if that blink rate changes when you’re speaking to them. Does it speed up? Then they don’t want to hear what you’re saying. If it increases when they’re speaking, they’re either extremely nervous about what they’re saying or their lying. When the pupils are dilated, you’re either in a dark room or the person you’re speaking with is intensely interested in what you have to say.
  • Feet: If their feet are pointed directly at you, then they’re absorbed and interested in what you’re saying. If their feet are pointed at another person, or at the exit, then they’re already thinking of how to get away from you. Furthermore, if the feet are in a wide stance, the person is feeling self-assured. If the toes are pointed toward each other (pigeon-toed), then there is insecurity.brand-building
  • Torso: If the torso is being protected, with crossed arms for instance, then confidence is lost and information is not being let in. To the contrary, if the arms are open and the chest is wide, the person is confident and unafraid.
  • Legs: If, in a sitting position, the legs are clamped tightly together or closely crossed, the person is feeling insecure, or threatened. However, if the legs are either slightly spread (or widely spread for gentlemen), or the legs are crossed with one ankle resting on the opposite knee, then there is a healthy amount of confidence exuding from this person.
  • Shoulders: Shoulders held level, low and wide belong to a self-confident person. On the other hand, if the shoulders are high and falling forward in a hunch, there is a significant amount of self-doubt or anxiety being felt.
  • Thumb: A high thumb (or a thumb held upright) signifies confidence, whilst a thumb that seems to be hidden shows us that its owner is feeling insecure.
  • Nose: If the nose is itching, and a simple scratch isn’t doing the trick, the person you’re speaking with could be lying. Sometimes referred to as the Pinocchio Effect, the temperature of the nose will rise when a deliberate lie is being told.

These are just a few of the most obvious body language cues you can use to determine if the relationships you’re forging on behalf of your brand have the potential to be genuine.

However, it doesn’t end there.

You can significantly improve your own self-confidence, and therefore brand success, by simply exercising confident body language indicators for yourself. Stand tall with a wide stance. Open your chest and torso. Hold your head and chin high, with a forward gaze. Avoid crossing your legs and be sure to point your feet where your attention is needed most.

Just making these simple adjustments to the way you interact with people will not only send more positive messages to those you wish to connect with, it will build your self-confidence so you can accomplish more of the things that will build your brand. Plus—you’ll know who’s telling you the truth about their intentions, and who’s most interested in becoming a loyal customer, advocate or team member for your brand.

Are you ready to learn more about how to build your brand? Then you’re ready for the B.R.A.N.D. Building Bootcamp, a full-day fully immersive branding experience where you’ll learn to apply the three strategies I’ve used to take my brand from £0 to £18,000 per month in just 12 weeks. Click here to learn more and to register.

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