Has the passion for building your brand ever led you to feel socially isolated, depressed, anxious or insecure about your future?

I have been there, and it affected my health. I had to take a step back and ask myself if I was still physically and mentally able to pursue my brand passion; or if I would have to compromise the work I love to save the people and the life I love.

I am now enjoying my brand AND my life to the fullest degree. Unfortunately, I had to experience an entrepreneurial burnout before I made that happen.

I don't want you to have to endure the same pain that I did. Instead, I'd like to give you some common symptoms and warning signs of burnout, as well as a plan for having the life you want whilst pursuing your brand passion.

How to Avoid Entrepreneurial Burnout without Giving Up your Brand Passion

Researchers at Harvard University recently wondered why they were only finding studies about employee burnout. They had a feeling that entrepreneurs experienced it even more often, and they were right. They created a survey, and it revealed that 25% of entrepreneurs were feeling moderately burned out, whilst 3% felt that their burnout was negatively affecting all areas of their life.

Brand passion is absolutely necessary for brand success. However, what happens when that brand passion becomes the thing that influences every other decision you make? And when you find yourself saying, "I have no life outside of work"? The next step is burnout, and here's what you can expect:

  • Headaches
  • High Blood Pressure
  • Anxiety
  • Restlessness
  • Insomnia
  • Paranoia
  • Heart Palpitations
  • Depression
  • Irritability

brand-passionAs you can imagine, these symptoms (either a few of them or all of them) can bring your quality of life to an all-time low.

And the worst part? They are born from mismanagement of your passion—the one thing you love to do more than anything.

Where did this go wrong?

How did something that used to get you out of bed in morning turn into the reason you can't sleep at night?

How did the thing that used to light your fire make you feel like you're burning alive?

It just got out of hand, and here's what you need to do to make your brand passion feel like a wonderful part of your life again (instead of an awful dictator that's ruling your life):

  • You define your brand; your brand should not define you. Your brand is your creation, and something you have designed to support the life of your dreams. When your brand becomes the only thing in your life (albeit enjoyable and passionate), you will eventually crash. By all means, shout your brand's name from the rooftops; however, make sure that you understand that brand's place in your life: it's a pathway through which to achieve your dreams (rather than the end and final result).
  • Know the difference between focus and time spent. You can be passionate about your brand and still operate efficiently with intelligent task selection and delegation. Being fully committed to your brand does not mean doing everything yourself; instead, it means doing the things you're good at and that you enjoy, whilst delegating the rest to brilliant professionals and/or team members. Additionally, instead of working with distractions (which draw out your day and hurt your concentration), dedicate blocks of time to focussing on nothing but the tasks at hand. Despite your initial impressions, your work days will be shorter and more productive.
  • Schedule rejuvenation time. Fewer and fewer entrepreneurs are taking holiday, with the U.S. leading the world in unused hours of vacation time. The immense pressure of having to compete, along with a "workaholic" mindset is contributing to increasing burnout numbers. You deserve a vacation; you need a vacation. Your brand and your customers will thank you.
  • Embrace flexibility. When you take on the mindset that your brand will respond and evolve as necessary, and focus on being ready to do that (instead of adopting a more rigid mindset of "it is what it is" or "what will be will be"), you will be less likely to experience burnout. An open mind helps to eliminate the fear of failure and the anxiety that comes with it. Tell yourself every day, "I will rise by paying attention and doing what is necessary for success."
  • Establish a support system. This can be friends and family members who pitch in when the load is too much to bear. It can be a social network of customers who want to see your brand succeed. It can also be a network of other entrepreneurs who not only understand the rigors of building a brand, but who are willing to barter, assist and promote mutual success. I happen to have all of this, and the difference each one has made in my business and my life cannot be denied.

In conclusion, the stronger your brand passion, the more likely you are to succeed. AND, the stronger your brand passion, the more likely you are to experience entrepreneurial burnout.

Does this mean you should pare down your passion? Absolutely not! Instead, it needs to be managed and positioned as a facet of your life—an enjoyable method for getting everything you've been dreaming of.

Do you need a support system? Do you need other passionate, motivated entrepreneurs and brand builders, some of whom have experienced burnout, and who are working to build a supportive community around prevention that leads to success? Then you need the Brand Builders Club. I can't tell you in words what a fascinating journey this has been with these amazing men and women. If you're not in the club, you're missing out on life-changing experiences. Email [email protected] to today so we can schedule a call to determine if the club would be a good fit for you.


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