Today, The United States celebrates the anniversary of its independence from Britain, and somewhat ironically, the topic of Brexit is hotter than ever. The Texas Nationalist Movement has once again voiced its desire to succeed from the U.S. union, and has now tagged this movement Texit, in anticipation of the 2018 vote which may allow for the state to circumvent federal bureaucracy. At the same time, those opposing the election of Donald Trump as the next U.S. president are calling the boycott of his candidacy Trexit.
What do all of these movements have in common? Well, independence for one, but even more, it’s
The Desire of the People to Decide What’s Right for Them
The World’s Attention on Britain
People are rapidly adopting the thinking that how they spend their money (and who they give it to) is their choice. And what does that mean for you, a British entrepreneur or business owner? EVERYTHING.
Why Kevin O’Leary is in Love
In a 30th June interview with CNBC, Kevin O’Leary, a Canadian businessman, investor, financial commentator and television personality (Shark Tank), declared that much of Europe is a “screaming buy.” He cites volatility (Brexit) and the economy’s rapid recovery as two factors that make European companies (with the exception of banks) a great investment opportunity right now.
And guess where we believe most of those opportunities reside? In Britain.
Britain isn’t the only entity that has declared independence. Entrepreneurs and business owners who see this same level of opportunity have also adopted the thinking that without the regulations and taxation of the EU, they have the chance to not only become a global company, but have the chance to become a multinational that captures the attention of big investors in the U.S., Canada and beyond.
Think the Brands of Britain don’t have the potential to grab large portions of market share and become market leaders? Consider this:
Europe leads the United States and China in GDP (Gross Domestic Product). In fact, it’s Number One.
What does this mean? It’s an indicator of the total amount of goods and services produced over any given period of time. It is, in essence, a measure of the size of a country’s economy.
For those Brits who still believe that Europe, as a whole, is only a small player (and that Britain is insignificant) have some hard facts to contradict that thinking. Why the misconception? Because until now, the EU has largely done “business with itself.” Now, the door has been flung open and those products that Britain has been selling to a limited audience now have the potential to be in every home, in every time zone…in every targeted consumer’s mind.
The pessimist, caught up in the Brexit argument will say, “But, we’re leaving that gigantic economy.” The optimist, or the person looking to move forward and take their Brand of Britain to the world will say, “We have come from that massive economy. We have been part of that, but it was only the beginning.”
How will your Brand Exercise Independence?
There are massive opportunities available to every British company RIGHT NOW. That’s exciting. It can also be scary, without the right support and advice. Here are just a few nuggets for you to sleep on as you try to wrap your head around everything that lies before you:
- Don’t let the size of your business scare you. Small entities can move more quickly, and can ultimately outpace a larger competitor that has more moving parts.
- You have never had a more captive audience. Simply being a British business right now means that the world is watching. Can you think of a better time to put your brand in front of this rapt audience?
- If you’re still working a J.O.B. (Just Over Broke), now is the time to break out and exercise your personal independence by starting that business you’ve always talked about. Wait two years, and you’ll kick yourself for not seizing the day. Remember that when you feel you’re being suffocated by the heap of sh*t that’s been dumped on you, you have the choice to absorb the nutrients and grow up and out of it.
- If you’ve ever wished for a larger pool of ideal clients, as well as potential partnerships and collaborators, this is the expansion you’ve been waiting for. Your ideal clients, investors and partners may be waiting in Canada, South America, The U.S., France or Germany.
- There’s never been a better time to capitalise on the intrigue surrounding Brits and their brands. They love our accents. They love our style and our work habits. Use that. Bring them in. Go global.
In what areas will your brand exercise its independence? The answer to that question isn’t as easy as deciding where you’d like to holiday. It’s more about discovering where your ideal client is living and/or working.
For help with this and many other considerations, follow the Brand Britain movement by joining our Brand Britain Facebook group. And in order to make your brand more visible (and ready for its global debut), enroll in our B.R.A.N.D. Building Bootcamp. Act fast: the Brand Britain movement has caused an uptick in registrations.