There is a perception that extroverts make the best entrepreneurs; after all, how can someone who isn’t a ‘people person’ build a brand? This assessment might be valid, to a point…but after that point, it’s essential that introverts understand they, too, bring invaluable assets to the culture of brand-building.

Shy and Introverted ARE NOT the same thing. Shyness could be classified as a worry, or fear. Shy people defect to being alone, not by choice, but because social anxiety is too much to bear. To the contrary, introverted people choose to be alone, because they prefer it over social interaction—their behaviour is the result of a preference, not a fear.

Another way to put it: Shyness can be corrected with behavioural modification, if a person wishes; however, introversion is a built-in personality trait, and there’s no reason to change it.

Are you an introvert or an extrovert? If you classify yourself as an introvert (or tilting toward introversion), you may have assumed that you don’t have the leadership abilities and people skills to build a brand. That couldn’t be further from the truth.

Read on to learn how you can build a brand with the help of your introversion.

Build a Brand like the Introvert you are

No matter if you’re an introvert or an extrovert, you can put your personality traits to work to build a brand that fits you. Here are some of the traits introverts possess that will help them to build a brand:

  • The introvert will operate more comfortably in one-on-one meetings, instead of crowded networking functions. Build a brand around customised, personal interaction, and this will work for you and your clients.
  • Introverts are often the best performers and public speakers because they tend to think before they speak, prepare well, and avoid junk words (a.k.a. small talk). Remember, introverted doesn’t mean shy—demolishing the idea that introverts automatically suffer from stage fright.
  • When the introvert speaks, everybody listens. Why? Because he is known for only speaking when he has something pivotal to say. This is powerful.
  • Introverts are excellent decision makers. Because they’re better at listening—and slower to speak—they ponder important matters and come up with innovative ideas that have been deliberated upon.
  • Introverts are less likely to seek the spotlight than extroverts. This could hamper personal branding efforts; however, it can be used to ensure that the brand is built on what the ideal client wants, rather than for personal notoriety.
  • The introvert is unlikely to act in a condescending manner to subordinates. Since a brand’s employees are some of its biggest assets, this is crucial to building and managing a brand.
  • Focus, particularly in long stretches of time, comes more easily to the introvert. This becomes invaluable in times when creativity, intensive research, and deep thought are necessary for building that brand strategy.
  • Introverts are planners, by nature. For this reason, they aren’t likely to miss deadlines or become overwhelmed by a lack of preparation.

Are you an introvert? Then you should feel empowered by the information shared here.

Are you an extrovert? Then there’s plenty here to learn, in addition to vital people-centred activities you’ve been focussing on.


In truth, all brands need a bit of introversion and a bit of extroversion; however, no one should ever discount their ability to build a brand based on their personality type. If you have passion for a brand concept, combine your natural strengths with solid branding advice, and your brand will be strong.

Interested in learning more about how your natural strengths can help you to build a brand? There’s so much to learn, and we’re covering it all at our next B.R.A.N.D. Kickstarter Masterclass. Go to and register today! Introverts, extroverts, and everyone in-between will be amazed at what’s possible.

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