Ever get the sense that not enough people know about your brand? Like when you talk to an acquaintance, or a friend of a friend, and they haven’t even heard of your ground-breaking, cutting-edge corporate brand?
Where is all this fabulous brand awareness that everyone’s talking about?
And why does it seem that your competition is more well-known—more visible—than you?
There are a number of things those ‘more visible’ brands are doing to put themselves in the brand awareness spotlight. And in less than five minutes, you’ll have what you need to get started.
Brand Awareness, with Visibility Manoeuvres
You want all the right people (and the people who know the right people) to ‘see’ your brand, right? Well here are some things that all the most visible brands do (and that How to Build a Brand recommends doing) for the best brand exposure:
- Social Media: Do your research to determine which social media channels are used most often by your ideal clients. In other words—where are they hanging out? Then, get on there. Absorb language and conversations. Offer help where needed. Start a group that allows for open conversation about the problems your brand solves. Use hashtags that contain your brand’s keywords (those words and phrases that your ideal clients are using to find brands like yours), post photos and fun facts that build your personal brand, tie current events and controversy to your brand’s values, offer free advice whenever possible, and never leave a page unmanned for more than 24 hours.
- Search Engine Optimisation: Determine what words and phrases your ideal clients are using to find information about solving the problem your brand solves, and incorporate them into the titles, tags, and text of your webpages, articles, blogs, and more. This will make your brand more visible in search engine results, and will therefore build brand awareness.
- Community Events: This can be a real, physical community event or a virtual one. The idea is to ban together people of similar interests (one of which is solving the problem your brand solves). Find the people whom you think would be most interested in your event and invite them. Advertise it. Offer incentives for bringing a friend. Send a press release to the news outlets that target your ideal clients. Boost posts on social media. Arrange for news coverage of some sort the day of the event.
- Marketing: This is a broad topic; however, we encourage you to focus on guerrilla marketing techniques, which tend to garner the most attention—and the most conversions—for brands. They also go a long way in building brand awareness.
Wow—there is so much more to talk about within the realms of brand visibility and brand awareness. We can’t stress enough how important it is to be seen. It makes sense really: How can your ideal clients choose to engage with your brand if they don’t even know it exists?
So let’s get started on showing your brand to all the right people. There are so many more techniques available than the ones listed here, and many of them will be covered in our next FREE B.R.A.N.D. Kick Starter Online Masterclass. Go to http://bit.ly/GetVisibleNow to register. Every day you wait could be a conversion you’ll miss—so please do not delay.