DO NOT let perfection stop you from launching it.
YOU HAVE TO BUILD IT AROUND YOUR CUSTOMER, NOT CREATE IT FOR YOUR CUSTOMER.
START TALKING TO EVERYONE ABOUT IT BY LAUNCHING YOUR IDEA!
Here’s an idea of the structure we went through with our RippleFEST VIPs recently to support them in creating the right membership program first time...
Launching and selling your membership program are two different things...
- Buzz creates curiosity.
- Curiosity creates credibility.
- Credibility creates conversation.
- Conversation creates conversion.
- Conversion creates customers.
- Customers create cash flow.