Today, I’m talking about the latest trends in logo design, so brand designers – and you – can have a go at determining which of those trends have the potential to usher your brand into the future, with flair.
All design and all designers are subject to trends. Brand designers are no exception. However, the best brand designers find innovative ways to meld trends with staying power, so your logo and overall brand design will be both current and timeless.
Logo Design Trends by Brand Designers for 2014
Even though we haven’t yet completed 2014’s first quarter, brand designers are demonstrating that 2014 is a year of its own in the realm of logo and brand design. Here are a few growing trends that caught my eye:
- Dynamic Letterpress Logo Design: This technique gives the impression of shading, depth, and/or movement, but is accomplished with little more than lines that progress from thick, to thin, to nothingness.
- Void Logo Design: In this type of logo design, brand designers pose the question: Where’s the image? In the black space of in the outlying area? Hold a white stencil up to a black surface (or vice-versa), and you’ll experience this effect for yourself. Sometimes, the negative space is where the image is at – whilst other times, both the negative space and the outlying area create an independent image, for dual impact.
- 3D Logo Design: In this technique, brand designers create a three-dimensional effect with two-dimensional tools (no special spectacles required), using colour, shading, and foreground/background principles.
- Gradient Mesh Logo Design: This trend employs the use of bent lines, layered on top of one another, to create a rich, three-dimensional effect. A collection of brand colours may be used, to demonstrate how those colours change when layered over one another.
- Thin-Line Logo Design: It sounds sharp, but it looks even better. This design employs the conciseness of thin, dark lines to deliver messages of simplicity and minimalism. No areas are coloured in. Lines (or one continuous line) are the only design element.
- Geometrically Challenged Logo Design: This will work best if your brand is known for creative innovation and rule-bending. It consists of geometric designs that are utterly impossible, like an unparalleled cube with interwoven edges, or 3D shapes connected by unfeasible axes.
- Overlapped Logo Design: This method can be compared to the interlocked Olympic rings, but with a slightly more three-dimensional effect. Colour and shading are used to bring areas to the foreground and create the illusion of dynamic interlock.
- Polygon Abstract Logo Design: This technique involves using triangular shapes and colour gradients to simulate the effect of folded paper in three dimensions. Think origami.
At How to Build a Brand, we have made it clear that trends are to be approached cautiously, keeping in mind that your brand should be designed to take you into to the future (not look and feel outdated in a few years). Nevertheless, with one eye focussed on emerging trends and another focussed on the future, expert brand designers can create contemporary, yet timeless, brand logos.
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