Branding takes commitment and a solid brand strategy – not just a commitment of time, but a commitment to the vision of being the best. Followers have difficulty with branding. Their inherent desires to blend into the crowd make it unlikely that they’ll ever be market leaders.
There’s nothing wrong with being a follower. However, if you don’t feel inclined to be the best, your branding won’t make you the best. Market leaders continually think about how to do something differently than anyone else, doing it better than anyone else is doing it, or doing something that no one else has ever done. Those same market leaders devise branding strategies the right way, from the beginning, and stick to those ideals with a flexible commitment that stays progressively true to the differences they vowed to make.
Learning to think differently and to exercise those differences in a cluttered market can be the dividing line between market leaders and market followers – but it’s not the only asset of true market leaders. Other attributes can be discovered here.
Branding isn’t for everyone. It’s only for those people who aspire to be market leaders.
But don’t fret: If you’re a follower of How to Build a Brand you are already on the road to becoming a market leader just by being here! There’s no reason you can’t learn to think like market leaders do. If you think you’re up for increased profits, less sales effort, and the esteem that comes with being a market leader, then you might have what it takes. All you need is a determined, specific, and proven branding strategy.
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