You’re building a brand; and it would be quite helpful if your list of contacts was growing, too. In fact, if you could manage to beef up that list, you would have the audience necessary for becoming a market leader.

Building a Brand with More Value

What are you currently selling that best demonstrates just how dynamic and unique your brand really is? What are you offering that is a great deal for the money? Worth at least what you’re charging?

Once you come up with the answer, I’d like you to consider giving that product or service away for free. I know, I know. I must be crazy. You’ve poured your heart and soul into this thing. You need the income from its sales in order to keep your brand afloat. You simply can’t afford to give it away.

I’m here to tell you, definitively, that you simply can’t afford NOT to give it away.

Now, I’m not suggesting that you open up your website and invite visitors to fill their virtual shopping carts with as much free stuff as possible. Instead, I’m proposing that you give away one thing that is either part of your number-one product or is directly related to your number-one product. Here are just a few examples of things you can give away in the name of building a brand:

  • Free samples: a smaller version of your brand’s crowning glory.
  • Free chapter: a portion of your book that can stand alone but still leaves readers hungry for the feast.
  • Free how-to guide: this must be informative and not filled with sales-speak. It must relate directly to your most lucrative product or service.
  • Free webinar: invite current clients and new prospects to an informative, valuable webinar in which you reveal the types of secrets that will make them more successful. Again, do not use this opportunity to sell. Instead, use it to demonstrate how helpful and knowledgeable you are.
  • Free issue: if your product is release in instalments, offer one or two for free.

When you give away valuable items under the auspices of your brand, you will accomplish the following:

  • Elimination of risk and fear: the proposition of spending money and regretting it, particularly in this economic climate, can be enough to cause prospects to run away from even the most appealing of offers. But if what they’re getting is free, they’re more willing to give themselves over to take the plunge; and they will then be far more willing to spend money, confidently, on the granddaddy product.


  • Increased understanding: questions often stall the buying process. A free sample or product will help to answer the questions that prospects have, and move them toward informed purchases.
  • Reciprocity: it’s human nature to want to return a favour. When you give away something for free, the recipient will feel indebted. They might give their name to your contact list, make a purchase, or spread the word about your brand (which happens to be the very best kind of advertising)

Oh, there’s so much more to discuss on this topic, and I’d be happy to answer your questions or expand on anything regarding building a brand. Don't waste another moment! Contact How to Build a Brand today.

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