In this, the digital information age, search engine optimisation (SEO) must be employed in branding strategies, and one component of effective SEO is writing an appropriate title tag for every one of your webpages. Without it, your webpages run the risk of not being found by your target audience.
What is a title tag, anyway? Look at the title bar of your browser now. You should see the words “Brand Strategies Need Title Tag SEO | How to Build a Brand.” This is the title tag for this page. You’ll also see this title tag if you bookmark this page or add it to your favourites list.
Branding Strategies Best with Keyword-Rich Title Tags
A well-written and researched title tag does two things: it concisely and accurately describes the web page for users and it helps to make that webpage visible to search engines for indexing.
Nearly every search engine ‘reads’ title tags, so writing ones that are attractive to bots (a.k.a. spiders or crawlers) is imperative for effective search engine optimisation and successful branding strategies.
When the SEO experts at How to Build a Brand write title tags for our webpages and blog posts, we keep the following principles in mind:
- Conduct keyword research in order to compile a list of keywords that you believe your audience is using to find brands like yours. There are number of ways you can do this, including mimicking the phrases that your ideal clients use in forums and on social media, using the Google Adwords Keyword Tool to gather stats for phrases (looking for those with high numbers of searches and low competition), and using Google Analytics to identify those keywords that generate the highest number of conversions in existing branding strategies.
- Choose the keyword or keyword phrase for which you wish to optimise the webpage. Use the primary keyword that you used throughout the text, in the tags, in subtitles, to label photos, etc. If there’s enough room, you can also use synonyms and secondary keywords, but focus on the primary keyword or keyword phrase.
- Place the keyword or keyword phrase close to the beginning of the title tag.
- Write a title tag that describes the content of the page succinctly, yet thoroughly. Remember that you’re not only trying to catch the attention of browsers, you’ll want to entice users to open your webpage.
- Use 4 to 12 words, keeping the character count (including spaces) under 63. If the title tag’s character count exceeds 63, the end of the title tag may be missing from search results.
- Aim for a keyword density of 20 to 35 percent for the main keyword in every title tag you write.
Writing successful title tags that lucratively complement branding strategies is an art that is honed with the help of expert branding advice and a commitment to ‘getting it right.’ For more tips from How to Build a Brand, get your very own FREE 6 Step Brand L.E.A.D.E.R. System today.
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For further help or advice with branding strategies, search engine optimisation, or writing title tags, please get in touch with us on [email protected] You can also get your daily branding tips at www.facebook.com/BrandExpertTips or call us on +44 (0) 208 123 6776.