As promised, we’re back with Part 2 of the SEO Glossary for online branding strategies—for better search engine results for your webpages, blog posts, articles, social media status updates, images, videos, and more. In today’s marketing environment, branding strategies are really only as good as their online SEO (Search Engine Optimisation) provisions; and the more you know, the more online attention your brand will receive.
So, without further ado, let’s continue with Part 2 of our SEO Glossary.
SEO Terminology: for Fluency in Online Branding Strategies
- SERP: The Search Engine Results Page, or SERP, is the list of results you see after you conduct an internet search. Appearing on the very first Search Engine Results Page should be the goal of any webmaster. There is plenty of competition in this area because web pages appearing on the first SERP of any particular search normally amass more quality internet traffic (which should be the primary goal of all branding strategies).
- SEM: Also known as Search Engine Marketing, SEM is a broad term that refers to the marketing of internet places, products, and services using search engines’ operations as guides. The science of SEM demands that content creators and webmasters know just what search engines are looking for, and then provide that so the sites they’re marketing appear in search results – either organic or pay-per-click (see below for more on these).
- Organic SEO: Could this mean that search results are free from pesticides? Not quite, but that line of thinking can be followed to get a handle on this piece of terminology. When a person uses a search engine to look for information surrounding a particular keyword or keyword phrase, the organic results of that search are those that are not paid advertisements. They are indexed simply because they are popular among searchers, they have strong links, the content is relevant and of high quality, they contain the keyword terms, etc. Search engines determine organic results criteria with their ever-evolving algorithms, not based on payments from a webmaster.
- Pay-Per-Click: Also known as PPC, pay-per-click advertising is a way to market a product or service in which an advertiser (the seller of the product or service) pays a search engine to place their advertisement in search results, among or before organic results. The advertiser pays the publisher every time a user clicks on the advertisement. Payments are usually determined by bidding on keywords or keyword phrases that apply to the advertisement’s product or service.
- Sandbox: Webmasters use this term to refer to a Google practice, although Google has never officially acknowledged it. When a new website is launched, it will not appear on SERPs immediately, instead, it might stay in a type of limbo for a number of months, while Google determines if the site is legitimate and here-to-stay. In the past, promotional websites were launched, indexed immediately, and then taken down. The “sandbox” is a way to keep this from happening and to cut down on spam.
Although abridged, we hope that this list of SEO terms helps you as you move through the creation of online branding strategies. To satisfy your hunger for more, might we suggest liking our Facebook page, for daily branding tips and advice for building brilliant branding strategies?
And for even more help or advice with branding strategies, please get in touch with us on [email protected] and get your daily branding tips by subscribing to our YouTube channel at www.youtube.com/HowToBuildABrand.