Social media is changing internet marketing. Therefore, it’s necessary for your online brand strategy to change, too. Companies are no longer faceless conglomerates – all numbers with no personality. Now, there are people behind those advertisements, and they’re accessible, even unavoidable, through channels such as Facebook, Twitter, Google+, YouTube, Pinterest, and LinkedIn.

Brand Strategy for Social Media Online Marketing

If you’re an internet marketing hopeful and have avoided integrating social media platforms into your brand strategy, your hopes may never come to fruition. Unless you commit to putting yourself out there, you’re overlooking an entire ready-to-connect community that is interested in what you have to say – and if there’s anything to remember from your marketing studies, it should be that finding a ready-to-listen audience is vital to success.

Looking to the future of online marketing, How to Build a Brand expect that a growing number of SEO and promotion experts will begin to incorporate social media into companies’ own websites – a sort of one-stop-shop for members-only brand interaction.

Remember word-of-mouth advertising? And personal references? The jump toward social media internet marketing can be easier to swallow if you consider how much it has in common with these coveted phenomena. Remember that it’s not just you who is promoting through social media; it’s consumers and your clients who are connected to you through social media, as well as those who are talking about you and your product or service through their own social media channels.


Furthermore, consider how social media can build your brand and your internet marketing efforts by making your unique variety of customer service a public affair. Of course, not all dealings have to be done in the public eye, but when someone voices an opinion about your business that might be less than desirable, you have the unique opportunity to address it forthrightly, make it right, receive positive public comments from a now-happy customer, and promote powerful online marketing. When others see that you’re willing to admit mistakes and correct them without fuss or delay, they’ll be quick to join in. Moreover, the social media movement toward reposting and retweeting makes the old-fashioned telephone game (where the recounting of events is morphed with every retelling) a thing of the distant past. No one will have to wonder just how you handled a sticky situation or how graciously you responded to happy clients – they’ll be able to read it for themselves…straight from the bird’s mouth, if you will.

Networking – at least the old-fashioned kind – is out. Social media that builds a positive image in a community (social or geographical) and addresses negative press when necessary is in. Building a magnificently optimised website and waiting for surfers to find it is out. Using social media to promote your business and to drive traffic to that marvellous website is in. If it helps, consider social media as a system of street signs directing travellers to points of interest. Without that system, tourists might have to resort to driving around, searching for an allusive intersection, finally giving up and moving to the next landmark if the hunt becomes too exhausting.

Get with it! Link up, put your Face out there, Tweet Tweople, and get on the Tube. Using social media for online marketing is no longer a trend; it is a necessary addition to every brand strategy, for the achievement of your online marketing campaign goals.

Because of social networking’s personal flavour, you can show the face behind the company, gain trust, and build a reputation with personal branding. This is organic, transparent online marketing, and it will work to make your brand strategy successful, no matter your industry.

Feeling uncertain about utilizing social media for online marketing? How to Build a Brand are here to answer all of your questions and to guide you through the process. Call us today, at +44 (0) 208 123 6776, or email us on [email protected], to discuss your brand strategy and to learn how you can build your online marketing campaign with social media and other brand-building principles.

About The Author



We're not around right now. But you can send us an email and we'll get back to you, asap.


©2021 How to Build a Brand Limited. All Rights Reserved. Developed by How To Build A Brand Limited.

Log in with your credentials

Forgot your details?