There are innumerable brand strategies and business possibilities out there; however, some notions are universal. Take the one I’m talking about today, for instance. Being aware of what’s going on in all aspects of your business is essential – even if some of those things are processes that you’d rather overlook. 

Brand Strategies Look at the Trees, not the Forest

This is a sort of “tough love” topic. My business partner, Sammy Blindell, and I have learnt the hard way that no single business process runs itself. Either we must personally complete each one, or we must find people who are competent and trustworthy to take them over – and even then, periodic check-ins are necessary. I can’t stress how important this is. Any brand strategy is only as good as its execution, and if tasks aren’t being completed…you guessed it, branding strategies – and even businesses – fail.

I don’t want this to happen to you, so I’ve written down just a few examples of commonly avoided business processes, along with the consequences of avoidance:

  • Marketing:  There’s a tendency in the business world to concentrate on marketing only when business is slow. When we need a few more clients, we make ourselves visible…and then after we find them, we bury ourselves in working for them, doing what we love. There’s nothing wrong with delivering what we do best, but please remember to always look ahead. Continue your marketing efforts at all times. Think about next month, next year, and even the next five years. Good corporate branding strategies never call for sporadic marketing, because that equals sporadic cash flow; instead, they make provisions for a busy workload, including automated methods and pre-scheduled posts.
  • Bookkeeping:  If you’ve ever become distracted from balancing your personal cheque book, you know that when you finally get around to reviewing your financial situation, it’s usually worse than you would have guessed. This is true of business, too. You must either include bookkeeping in your routine or hire a professional to take on the task. And remember, you’ll need to check in periodically to make sure all is well.
  • Collections:  You might know that you’ve invoiced for a certain amount of income, but has that income reached your account? Are you doing work for clients who haven’t paid you in some time? You may not know as long as you continue to ignore collections. I know, it’s easy to do. It’s easy to trust and it’s easy to put your nose down and move onward; however, if you’re not being paid, you’re working for free. All brand strategies expect timely payment for efforts, and so should you.


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