Today, I’m thinking about corporate branding and social media, and I’m not alone. Nielsen says that at least 4 out of 5 internet users visit social media sites regularly. That means that if you’re not using social media to promote the content you’ve written – for the purposes of corporate branding and brand management – you’re missing out on the largest available audience of consumers available.

Corporate Branding with Content and Social Media

How to Build a Brand recommend that after you compose an article for your website, you break it down into easily digestible snippets and use them to update your Facebook, Google+, Linkedin, and Twitter statuses. Include a link to that article, too. When done regularly, this practice will increase website traffic, brand engagement, brand awareness…all of which add up to highly effective corporate branding.

Nielsen has also found that 53 per cent of adult social network users follow a particular brand. That’s more than half – meaning that if your brand doesn’t have a social media presence you’re, once again, missing out.

Facebook suggests that in order to boost brand engagement and support your other corporate branding efforts, you should post status updates that are not specifically about your brand, but that are related to your brand; in other words, advice and useful information related to your industry niche. Additionally, Facebook recommends including a photo or video clip with the update. This will spur people to like and to share.

corporate-branding

Facebook studies have found that 80 per cent of consumers are more likely to try a product after it’s been recommended by a social media friend, that 51 per cent of Facebook users are more likely to buy a product or service after liking it, and that 65 per cent of social media users who connect with a brand do so to be part of an offer, promotion, or game. That’s some serious corporate branding power!

Twitter, LinkedIn, YouTube, Google+, and others are also momentous social media platforms for sharing your expertise, offers, and for corporate branding and brand management.

Speak through an assortment of social media channels, and you’ll reach the largest possible audience. 

In this age, corporate brands that interact with consumers and clients enjoy more success. The best way to interact with today’s consumer is through social media. It allows you to have a voice in the industry and to use the language that will build your brand. Likewise, it gives consumers a voice – and that is what people today crave.

As long as you’re creating fresh content for your website (as you should be), you should never have a shortage of new material for your social media channels. Take each article and break it up into interesting morsels that will entice, engage, educate, and entertain. Keep it up, and they’re sure to “like” it.

Please like, comment below and share our content. The more you comment and share our content with others, the more we'll create for you!

For further corporate branding help or advice, please get in touch with us on [email protected] You can also get your daily branding tips at www.facebook.com/BrandExpertTips.

About The Author

0 Comments

CONTACT US

We're not around right now. But you can send us an email and we'll get back to you, asap.

Sending

©2021 How to Build a Brand Limited. All Rights Reserved. Developed by How To Build A Brand Limited.

Log in with your credentials

Forgot your details?