Today, I’m thinking about corporate branding and social media, and I’m not alone. Nielsen says that at least 4 out of 5 internet users visit social media sites regularly. That means that if you’re not using social media to promote the content you’ve written – for the purposes of corporate branding and brand management – you’re missing out on the largest available audience of consumers available.
Corporate Branding with Content and Social Media
How to Build a Brand recommend that after you compose an article for your website, you break it down into easily digestible snippets and use them to update your Facebook, Google+, Linkedin, and Twitter statuses. Include a link to that article, too. When done regularly, this practice will increase website traffic, brand engagement, brand awareness…all of which add up to highly effective corporate branding.
Nielsen has also found that 53 per cent of adult social network users follow a particular brand. That’s more than half – meaning that if your brand doesn’t have a social media presence you’re, once again, missing out.
Facebook suggests that in order to boost brand engagement and support your other corporate branding efforts, you should post status updates that are not specifically about your brand, but that are related to your brand; in other words, advice and useful information related to your industry niche. Additionally, Facebook recommends including a photo or video clip with the update. This will spur people to like and to share.
Facebook studies have found that 80 per cent of consumers are more likely to try a product after it’s been recommended by a social media friend, that 51 per cent of Facebook users are more likely to buy a product or service after liking it, and that 65 per cent of social media users who connect with a brand do so to be part of an offer, promotion, or game. That’s some serious corporate branding power!
Twitter, LinkedIn, YouTube, Google+, and others are also momentous social media platforms for sharing your expertise, offers, and for corporate branding and brand management.
Speak through an assortment of social media channels, and you’ll reach the largest possible audience.
In this age, corporate brands that interact with consumers and clients enjoy more success. The best way to interact with today’s consumer is through social media. It allows you to have a voice in the industry and to use the language that will build your brand. Likewise, it gives consumers a voice – and that is what people today crave.
As long as you’re creating fresh content for your website (as you should be), you should never have a shortage of new material for your social media channels. Take each article and break it up into interesting morsels that will entice, engage, educate, and entertain. Keep it up, and they’re sure to “like” it.
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