At How to Build a Brand, we believe that a corporate brand should be innovative…unlike any other. However, when building your brand with social media channels like Pinterest, there is a collection of faux-pas that could tarnish the name of your corporate brand.
In an effort to save you from Pinner’s embarrassment – or worse, permanent damage to your corporate brand’s reputation – we recommend that you familiarise yourself with the most commonly penalised Pinterest blunders.
Keeping Your Corporate Brand Alive on Pinterest
Social media is today’s word-of-mouth advertising, as well as the most influential platform in the world of referrals. Getting your corporate brand banned from any social media channel can be detrimental.
Contrary to popular belief, Pinterest isn’t just for pictures. Anything that contains an image can be pinned, using the image as an anchor. Recipes, blog posts, and online articles are just a few examples of the types of content that can be shared via Pinterest. Click-through and conversion rates for Pinterest are impressive; in fact, they have surpassed those of Facebook and Twitter. For these reasons, we strongly recommend that you stay in good Pinterest favour by taking note of the following:
- Pinterest only wants to work with real people, and therefore, have established rules against the use of bots for posting and liking. It’s all manual labour with Pinterest, so buckle down and get pinning.
- Opening a Pinterest account using the name of another corporate brand might seem like a gesture of flattery to you, but to the folks at Pinterest, it is reason to take away your right to post – ever again.
- Pinterest wants you to include links that will lead to more information about the pin and the corporate brand associated with it; however, they are very particular about where those links are placed. After you pin an image, go to “Edit.” Insert your link only into the field labelled “Link.”
- You could get your corporate brand into some serious trouble if you post images that are copyrighted (and for which you have no permission to use). Make sure your images are your own or that you have obtained express permission from the image(s) owner(s). This does not apply to re-pinning images found on Pinterest.
- Pinterest, like other social media sites, holds a strong distaste for spamming. No spammy comments. Make sure they’re applicable to the image-in-question.
- Automated content scraping from Pinterest is prohibited. If you want to mine Pinterest for links, images, content, etc., you must wade through all that content manually.
- You are prohibited from gathering Pinners’ details from Pinterest and then using that information to build your brand’s contact list. You must point people to your website or other contact place and build your list organically (at least where Pinterest is concerned).
Getting banned from Pinterest isn’t a simple slap-on-the-wrist. It’s a lifetime ban – meaning that your corporate brand will never again have the opportunity to reap the benefits of pinning. Don’t panic, though; most of Pinterest’s peeves are based on common sense, and should ring of other internet and social media deal-breakers you’ve learnt about.
Feel that you need some guidance in building your corporate brand on Pinterest and other social media channels? You’re in the right place. How to Build a Brand specialise in steering corporate brands toward success. Email us on [email protected] for more advice on building your corporate brand.