When someone has a lot of knowledge or life experience, you might say, “You should write a book.” As you go about building your own corporate identity, keep this notion in mind. Writing a book builds trust and establishes you as an expert in your field.
How can you Build Corporate Identity with a Book?
What does a book (written by you) say about you and your brand? It says quite a lot, but mostly, it tells people that you are an expert in your field and an authority in your niche. Writing a book is no small undertaking. Let’s get started by discussing some of the basic principles of building corporate identity with a book.
- Build your corporate identity before publishing a book. Publishers want to know that you have an audience, and even if you plan on self-publishing, readers want to know your name (and/or your brand name) before they crack the cover. Brand recognition will not only help to sell books, it will help to create trust in your brand – and that’s a great springboard to becoming a verifiable authority through your book’s publication.
- Publish other content before publishing your book. Start establishing yourself as a trusted expert by writing blog posts once or twice per week. Start conversations on social media and engage users. Offer great advice and helpful information, freely. Consider publishing a short e-book and offering it as a free gift or incentive. Publish a magazine. Writing content will build an audience, as well as build trust within that audience. It will also help you to amass the amount of material necessary for writing a full-length book. With loyal clients in place, your book will be more eagerly received. You’ll also have a built-in word-of-mouth committee ready to recommend your book and build your corporate identity.
- If you don’t have enough wisdom to fill a book, postpone writing it. A book will help to establish you as an authority in your field; however, this assumes that you are an authority in your field. Your book should be written specifically for your audience and should be filled with useful, innovative information – no filler included. If you’re not ready to publish a full-length book, keep working to build your brand through online marketing, social media, blogging, and other branding activities. These, along with lots of probing research and expert networking, will provide you with the knowledge necessary for writing an informative, valuable book.
- Talk about your book before it’s published. Build suspense and anticipation. You might even consider involving your audience in tasks like creating a title or choosing content topics. People will feel invested in the project, and therefore be more likely to purchase the book and recommend it to others.
Writing a book is not for the faint-of-heart, but it can be one of the most rewarding things you (and your brand) will ever do. A book will build your corporate identity by putting your brand before new audiences. It will solidify your corporate identity for those who have already bought into your brand, claiming a larger mind share and extending your brand’s reach. And finally, it will bring with it all the positive implications that come with that simple statement: “You should write a book.”
Do have all the wisdom and industry experience you need to write a book, but you’re not feeling confident about putting it all into words? How to Build a Brand has the resources necessary for writing a book that will build your corporate identity.
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