I used to worry so much about whether I was good enough to build a Global Movement. I worried...
Are you Following your Followers?
, , Uncategorised, Brand Building, Brand Innovation, Build a Brand, Building Your Brand, Ideal Clients, Influencer Marketing, Innovation, List Building, Marketing, Social Media, 0
Followers are important to your brand. Many of them are your ideal customers, who have a need for what...
Understand your Customers' Pain
, , Uncategorised, Customer Pain, Customer Problem, Marketing, Sales, 0
You already know that you need to name your ideal customer’s pain. You need to show them that you...
You’ve created a description of your ideal customer or ideal business client. You know where she works and where...
You’ve heard of Disruptive Marketing. It’s the idea that a brand can create a marketing message that either goes...
The statistics relating to business project failure rates are shocking. According to studies along the broad spectrum of project...
In order to build a brand, you must first identify your ideal customer. Who has the problem you can...
5 Offline Marketing Tips that Complement Online Marketing Efforts
, , Uncategorised, Colour Graphics, Marketing, 0
Offline and online marketing - should you bother with both, either or none? You know that as a business,...
When you think of the biggest and best brand names—Nike, Starbucks, Coca-Cola, Virgin—think of this: they all started as...
With all the recent talk about a brand strategy being crucial to the success of every brand, there have...
Your brand strategy is in place. Now, how will you take your brand to the world (or your community)?...
You and your brand have some very interesting things to say. In fact, what you have to share is...
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