What marketing strategies are you using?
If you're not enjoying the massive success I've found with my three new favourite strategies, you may want to join me here!
Let me be clear: I am not a marketing expert, and have never claimed to be one.
I am, however, motivated enough to take the time to research different marketing methods and learn which ones are working for my brand. I encourage you to move forward with that same spirit; and to learn from the information I have gathered on marketing trends that work.
Let's get started.
Modern Marketing Strategies that Work
Marketing methods come and go; they are quite trendy creatures. Some things continue to work for years, whilst others experience seasons in the sun. For my business and the businesses of the people I coach, these three marketing strategies are proving quite valuable right now:
1. Influencer Marketing
What is an influencer? Well, a key influencer is someone who heavily and regularly engages his or her audience, and who has a high concentration of your ideal customers in that audience. In other words, they are very good at influencing people, and you would like them to influence people to check out your brand. An influencer can be a journalist, a blogger, a celebrity (local to international) or anyone else who is respected in their circle.
There are a number of ways you can try to persuade an influencer to promote your brand, including:
- Find influencers who will be interested in something you have to offer—something that will benefit their own mission. These are the people who will see the promotion of your brand as an enrichment of their own.
- Give key influencers something to share that will enhance their own profiles with their audiences. This could be as simple a recommendation of your brand, or as complex as a VIP invitation to an overseas event. Just remember to keep in mind that it must be something that scores them 'points' with their audience.
- Ask if you can share something with their audience, personally (like a live-streamed seminar, filled with content that will be useful to them). This will appeal to the influencer because they will build their own reputation as someone who delivers relevant, high-quality content.
- Invite an influencer to one of your events and waive the entry fee. Let them know that you would be happy for them to cover the event by writing about it, talking about it on social media or sharing it with their group.
2. Live Streaming
Live streaming is a way to give your followers a 'fly on the wall' view of what you do, how you do it and how you feel when you're doing it. Consumers want to know what goes on behind the scenes of a brand—to get a real feel for the brand's values—before they invest, monetarily and emotionally. Live streaming is a fantastic way to give them that…and to build your brand.
- Take your viewers inside an event that you're hosting, a typical day at the office or an event that you're attending.
- Give your audience a glimpse into what goes into planning an event, creating a product or preparing to deliver a service.
- Tag people in whom you believe would be interested in your brand or will know people who are interested in your brand. Be sure to invite others to tag people in, too.
- Encourage viewers to participate by liking and commenting. Welcome questions and answer them live.
- Upload the recording to YouTube, your website, your Instagram story, other social media platforms…wherever you think people will watch.
- Share the live link and/or the recording and ask others (like key influencers) to share it with their audiences.
3. Marketing with Chatbots
If you're a service provider, particularly, you can't afford to not promptly respond to communications. In the time people have to wait for you to interact with them, they will have hired one of your competitors.
That's where chatbots come in. And they can do far more than answer questions; they can help to carry out your marketing strategy. Here's how:
- Use chatbots to gather information about customers' (and potential customers') preferences, then incorporate what you learn into your branding and marketing strategies.
- Use chatbots to introduce new and exciting products and/or services.
- Take opportunities to turn communication into engagement, by using chatbots to interactively find out what consumers need and deliver information on services that are just right for them.
- Make your marketing highly personalised, even when you can't be there, with chatbots.
I suppose I should have called this Your Top 3 Trendy Marketing Strategies, since I really do believe you will experience massively exciting results from each one.
As always, I encourage you to share your experiences with these marketing trends, as well as with others you have tried. Join the How to Build a Brand Facebook group to do so…and to gain valuable information from other brand builders who are finding their ways through, too. You have to be there to participate in (or simply watch) Brand Breakthroughs sessions every Wednesday, where I share my brand expert tips by answering three audience questions, with live streaming interaction. Check it out here.