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"Think about the business card you are handing to potential connections,” says Blindell. “Is it something generic that will be tossed in the dustbin before the event is over? Or is it something that recipients won’t be able to throw away because it’s so unique and conversation-worthy? Consider what makes your brand unique, and then make your business card a tiny brand ambassador."
"I was often forced to stop what I was doing in order to get social media posts out on time. I believe you must be faithful about updates and that was becoming more difficult as the business grew."
"Nobody likes a price war—particularly the entrepreneur who finds herself cutting into business’s profits just to attract customers who aren’t ideal, who don’t really “get it” and who will never be willing to pay her what she’s worth."
Even though our strategies are digital, we’ve discovered that we still have to get in there, on a personal level, to find out what people are searching for, what they want to learn, what problems they want to solve and what kind of relationship they want with a provider.
A call to action. Utilizing vision, mission, unique business or selling proposition, values and corporate culture to encourage prospects to act is important. It should incorporate, as Sammy Blindell writes, “the psychology that converts,” and form the basis for an emotional connection that makes prospects want to buy, customers remain loyal and employees and management proud.
Read the article at the Trade Press Service - Marketing Communications Strategists...
“You have a limited (or a non-existent) marketing budget. Yet, you need to get the word out about your brand, so you can expand that budget. When your SME is wrapped up in this cycle, it can seem difficult to get ahead. You need money to make money, right?
Not necessarily....”
“Not being connected means that customers are not being served and that there’s disconnection amongst team members...”
“The referendum has provided British business owners with a rapt global audience. The world is waiting to see what will happen in our post-Brexit economy and they’re watching businesses’ performances to gather clues. UK start-ups are jumping onto this chance for global visibility...”
“negative feedback must be carefully handled: “When people compliment [you], thank them and make that connection. When they criticise [you], thank them too, and then fix whatever has gone wrong...”
“Marketing in the digital age comes with some unique challenges, including how to integrate digital marketing into our existing marketing strategies...”
“ If you’ve been involved in marketing for more than two minutes, you’ve learnt one thing: Consumers are not only driving the way we shape our brand, they are driving the shape of markets. Today’s consumer has more power than any consumer in history, and we are having to find ways to really know what they want in order to meet those needs and be noticed. One marketing innovation that has evolved from this condition is Disruptive Marketing. This practice involves two main principles...”
“So how can you, a new or aspiring business owner, ensure that your brand will be resting on a solid foundation? Take these steps before anything else...”
“Create a brand strategy that outlines all of the procedures and share it with team members regularly, discuss it, refer to it often, and use it to train new recruits. When everyone involved subscribes to the brand strategy...”
“consumers may not understand, directly, why they don’t trust your brand. Nevertheless, the slightest detection of inconsistency or a lack of authenticity can send your ideal client packing, for no reason other than a company logo that wasn’t designed to clearly convey your brand message...”
“One thing is for certain: the traits that our greatest leaders have displayed are, in large part, the same traits naturally demonstrated by the female brain....”
"It seems that a significant majority of small business owners are spending their time complaining about Brexit, when their time would be better spent focussing on all that’s positive about what’s happened"
"We’ve seen small firms put all their eggs in one supplier’s basket, and as a result, limit their brand awareness. In other words, there’s only one supplier talking about them, as opposed to two or four."
"Take one look at the US and UK Heinz websites and Facebook pages, and you’ll note not only a difference in products, packaging and currency but also a difference in tone and subject matter"
"What is your brand? Is it your business name, your logo or your product? Is it the colours or the language you’ll use? Or is it the packaging that wraps it all up?"
"Your marketing strategy should be built around not only your brand, but around the ways your ideal customers will want to hear and learn about your brand. And guess what? Customers will want to change these ways often "
"In this interview I speak with Sammy Blindell a branding expert who has built and sold 7 businesses."
"A Plan for Capitalising on Business Opportunities in Post-Brexit Britain.
Maybe that should read, “Brexit: A Smart, Entrepreneurial Woman’s Best Friend.” Because, you see, Brexit isn’t good for everyone—only for those daring enough to look forward and rise above the chaos."
So you’ve started a business? Or you’re thinking about it.
There’s one thing you’ve got to get straight before diving too deeply into that business: You need a brand. A business without a corporate brand is an entity without staying power, without heart…without any significant potential for flexibility, growth or success.
What we deliver as a nation is massively valuable to people all over the world, not just in the UK or Europe. British business owners must be ready to attract, convert and engage customers on a much bigger playing field. No more undercharging and over-delivering.
"Those British business owners who choose to keep their noses to the wind and capitalise on Brexit are the ones who will pull ahead of the competition."
Research: few words bring such trepidation for small business owners as this one. But with it being key in business growth, here's how to fit it into your already busy schedule.
When you think of personal brand, do you think of Oprah and Steve? Of brands that are, quite simply, the names of their owners? This is right; however, a personal brand is so much more than that.
“You have to turn that bragging into branding,” says Sammy Blindell, co-founder and managing partner at How To Build A Brand, the brand-building agency. She stresses that the better a franchise’s brand is, the less the franchisee has to brag.
Let’s be clear here, your competitors are seeking more influential and effective ways to impact upon your prospects and customers to build a reputation over yours. Don’t give rivals any opportunity to overcharge and under-deliver on the promises being made to your ideal customers, because you may never get the chance to put it right.
"If you brand yourself as a small business, you will stay a small business. If you brand yourself as the global sensation you want to be in five years from now, you'll create a brand, a strategy, an infrastructure, a team and a culture that will quickly grow into that global sensation brand. Your brand will grow to the environment you create for it."
Becoming the market leader in your industry doesn’t necessarily mean you have to dominate the world and be the richest person on earth, but in the case you might want to, Sammy Blindell unveils some top tips for ruling the world.
"Focus on personal branding... Recruitment is all about people, after all, and it’s no different when it comes to an agency’s branding"
"Building a strong personal brand reputation – alongside your business brand – is critical for every small business, because the key factor in getting people to buy from you is trust"
