It’s December: Time to start looking ahead to making the next year one that will stand out in your brand’s history as one filled with brilliant developments and significant advancements.
When we talk about setting goals, I would never suggest that you endeavour to improve every facet of your company at once. Instead, set achievable goals within one category that you believe will have positive ripple effects for other categories within your company.
The first thing that comes to mind is SEO. Improve your SEO and you’ll…
- Get more traffic to your website, social media pages and landing pages, and therefore…
- improve your placement in search results, which will result in more traffic to your website, social media pages and landing pages, which will…
- result in more brand awareness, additions to your list, conversions, profits, which will result in…
- more word-of-mouth advertising, referrals, testimonials…
- which will result in more traffic to your website, social media pages and landing pages.
Can you see the cycle here? That SEO begets traffic, which begets all kinds of good stuff, including more traffic?
Good. Let’s talk about how you can integrate the level of SEO that will make 2017 your highest-traffic year to date.
Build your Brand with Better SEO
There’s a lot of SEO advice out there, and some of it is questionable, at best.
Before we start, let me say that all of the advice I’m imparting today is of the White Hat variety. In other words, it’s all legal, without dirty tricks that could get your brand blacklisted or soiled in the court of public opinion.
So, if you’re ready to get started, here are my top tips for building a brilliant SEO strategy for 2017:
- Rethink your content strategy to include renovation of old posts. If you’ve been faithful about publishing new blog posts every week, and you feel that you’re repeating the same information over and over again, or that you’re running out of ideas for exciting new posts, then I have an idea: Re-publish old posts that got significant attention, but this time add to them. Add a text box talking about how things have changed since the original publish date. Add a graphic to demonstrate what’s happened since then. Add proof of how implementing the advice improved the life and/or business of one of your clients. Tack on a case study or testimonial submitted by a satisfied customer. Update the keywords if necessary and share it, share it, share it.
- Tap into Q&A threads for new keywords and keyword phrases. By now, most of you know about using the Google Keyword Planner to find the keywords that audiences are searching for; however, I’d like to suggest a method that is not only more personal, but more representative of your specific audience. Current discussion forums, Q&A boards, and sites like Digg, Reddit, StumbleUpon, Hacker News, Mashable, Quora, ProductHunt, Newsvine, Slashdot, 9Gag, 4Chan, Digital Journal and Voat are perfect for putting a finger on the pulse of your audience. Take note of what questions they’re asking, how people are answering them, what they value…and as you take stock of all of this, make a list of the words they use most often when talking about the industry/niche you serve. If you’d like, you can then verify the number of monthly searches for each new term on the Google Keyword Planner.
- Look to top-performing PPC ads for inspiration. There’s a reason that top ads are at the top of search results pages. They were tested by their creators, as well as by Google, and it has been determined that they are performing better than any other ad for their keyword. Take note of what is different/special about that ad and use (without copying) what you learn. Is there an important buzz word in there? Is the word arrangement unconventional? Does it tap into an emotion that the others don’t? Employ the winning tactics that you discover in your own webpage, landing page and blog post titles.
- Build relationships with top bloggers. A link is just a link…unless it’s a link from a top-notch, high-traffic blog in good standing with Google. Pay close attention to those people in complementary industries with massive followings, which primarily consist of people who are your ideal customers. Reach out to those bloggers and open a conversation about how you can help each other to succeed. In-person networking might not be as prominent as it once was; however, that “it’s who you know” advice still holds true.
- Replace dead links on Wikipedia with your own. Have you ever been on a Wikipedia page and noticed a reference in the citation section that says “dead link”? This is a notation made by a Wikipedia editor, and it will soon be replaced by another link. Wouldn’t it be great if it was replaced with a link to your website? It can be. If you are a marketer, for instance, simply search site:wikipedia.org marketing + “dead link”. Marketing is the keyword example for this one, but can be replaced with any other keyword on your keyword list. Choose a Wikipedia page from the search results that matches what you’re providing. Open it and search for the dead link and replace it with an existing page or a page that you create to meet the criteria of that particular citation.
We have just scratched the surface here. I have so many more pieces of SEO advice for you—however, this should be enough to get you started.
Stay tuned for more SEO advice that you can use to make 2017 your best business year yet.
In the meantime, why not join me and other entrepreneurs and businesspeople over at the How to Build a Brand Facebook page? You’ll get loads of networking opportunities, a sounding board for new ideas, regular branding and marketing advice, and weekly live B.R.A.N.D. Breakthroughs sessions. Don’t miss a thing—get over there!