If you're like most brand builders, you haven't given much thought to SEO, or Search Engine Optimisation. You feel like there's too much competition, that others know what they're doing and would outperform your every move, and that you simply don't have the capital to invest in professional help.
Sure, it would be nice if more of your ideal customers found your business online. Sure, it would be nice to drive traffic to your website even whilst you sleep. And certainly, you would like to acquire more dream clients with less effort.
and there's that crippling word.
A lot of brand builders are holding their businesses back with the big BUT. And SEO is one of the most common places we're using that awful word.
The fact is that you don't have to use that word ever…especially in the SEO realm. There are lots of simple SEO tactics available to everyday brand builders, and you can use them to grasp your share (and more) from the internet's hotbed of potential clients.
Today is the perfect time to talk about some of those tactics, and how you can use them to get a jump on the competition and build your brand.
A Simple SEO Starter for Brand Builders
The best type of SEO ensures that your webpages are attracting organic traffic (people who are landing there legitimately, by searching for what you're offering).
My team have had success with all these tips, and so I recommend them for you, too:
- Start with People. It's easy to think of SEO as a purely technical, scientific discipline; when in fact, it's really just about people. What are they looking for? How are they looking for it? How will you make sure you're found? Knowing the answers to these questions will massively increase your chances of SEO success.
- Study those People. In order to answer the above questions, you're going to have to follow a number of your ideal customers. Take note of the language they use, the things they say they want and the things they're currently unhappy with. You can find these things in their social media posts, their comments on others' posts, in-person meetings at networking events, their personal correspondence with you, etc.
- Create a Keyword List. By now, you should have lots of notes about how you expect your ideal customers to search for a brand like yours. What words and phrases are they using to talk about their problems, their anticipated solutions and their greatest wishes in relation to the pain your brand relieves? Those are your keywords. Those are the phrases, when entered into a search box, that you'll want your brand to appear for.
- Use the Most Important Keywords First. Learn how to do this in my article about Google Trends.
- Understand Ranges of Intent. Your ideal customers will use a certain set of keywords to find specific products. They'll use other types of keywords to talk about the problems they want to solve. They'll use other keywords to ask questions and yet others to search for the solutions they think they need. Divide your keywords into categories in this way, making sure you have at least a few for each type of search.
- Build Search-Engine-Friendly Pages. If you're building your own website, I would suggest using an SEO plug-in. Here's a free one for WordPress with lots of 5-star user ratings. This will ensure that your keywords are in all the right places.
- Write Great Content. If you've heard of keyword stuffing, you need to empty your mind of it. That's the old-school practice of placing as many keywords into your content as possible…leaving your text uninteresting and often unreadable. Not only will search engines penalise this tactic, your visitors are unlikely to re-visit. Instead, choose one keyword for each webpage and write useful, relevant content that will appeal to your ideal customer. Include the keyword in the title, subtitles, description, tags, image descriptions and with natural occurrence in the content's text.
- Inbound and Outbound Links. Linking your webpages (in the content, with hyperlinks) to other well-performing pages can be helpful, linking to other pages on your own website is a must, and encouraging other page owners to link to your pages is smart, too.
- Make your Website a Nice Place to Be. Why? Well, because you want it to convert strangers to friends and friends to customers…and furthermore, so that it will rank higher in search results. The longer people stay on your site, the more favour it will gather from search engines, so keep them interested and happy to stay for a while.
Now, to fully answer the question posed in the title: Is Immediate SEO Success Real? Can you get results today?
The answer is two-fold, really. Yes, you can make the additions and changes necessary for improving your search engine results by the end of the day; however, it will take a bit of time for Google to pick up on those changes and index your web places accordingly.
Don't let that last bit stop you! It's going to take the same amount of time for Google to index your competitors, too. Get it done a day before they do, and you're ahead. Get it done better than they have, and you'll stay ahead.
This is just a taste of the types of conversations going on in the Brand Builders Club, where freedom-focussed entrepreneurs and business owners are gathering to learn how to build their purpose-driven brands with online support, in-person strategy days, masterminds, hot seats and so much more—all offered by international experts.
Interested in joining? Simply email [email protected] and we'll schedule a call to determine if the club is a good fit for you.