What does Google want? What will prompt the search giant to index one webpage over another? This is the question of the hour, every hour…and so, the brand identity strategy experts at How to Build a Brand are bringing the answers to you.


Of course, new algorithms are always being introduced, prompting SEO experts to fine-tine their approaches. However, there are some things that rarely change. And those are the SEO principles that we focus on, for significant, long-term results.

Google-iscious SEO, for your Brand Identity Strategy

Any brand identity strategy can benefit from these SEO tips for improving your webpages’ Google rankings:

  • Before attempting to integrate search engine optimisation tactics into your webpages, first determine what differentiates your business from others in your industry. Concentrate on monopolising on those differences, so that when you appear in Google’s search results, your product’s benefits will shine through. This is known as value prop (or value proposition) and it will inspire people to click on your site for the first time, to revisit your site in the future, and to recommend your business to their friends (which has always been, and will always be, the best advertising).
  • Think holistically. Instead of pigeon-holing search engine optimisation efforts, think about being fluid from offline advertising straight through online conversions. Using popular keywords in your webpages’ text is important, but do the work to promote those keywords offline, too.
  • Stay on top of new tools for programming, architecture, and search engine optimisation, rather than using “workarounds,” which are categorised as those things that are “old school” and require more (and unnecessary) work than the “new ways.” For instance, if you have paginated content on your site, workarounds might cause each page to be indexed separately, but with Google accepting newer features like rel=”next” and rel=”prev”, your paginated content can be indexed as one document, instead of diluting search results with each individual page taking up an indexing position. Another example is submitting new pages through “Fetch as Googlebot” so they will be crawled within approximately 24 hours of uploading.
  • Gone are the days when calculating “optimum” keyword density was the first big criteria in determining just how attractive a page would be to search engines. Now, quality, relevant content should be the first criteria.
  • Your search engine optimisation professional or SEO team must be nimble and willing to implement changes to stay on top of search results. SEO is forever evolving, and having an SEO team who is ready and willing to employ changes and then measure how those improvements impact search results is essential. This doesn’t necessarily mean chasing ghost algorithms, but it does mean following consumer behaviour and delivering what matches it.
  • Write title tags and meta description tags that adhere to the rules set forth by Google, to increase the chances of the right people finding your website with the keywords you’ve researched.
  • Expand your influence to social media.
  • Make sure your website is both accessible and readable on portable devices like tablets and smartphones.

Want to learn more about how you can drive traffic to your website with a brand identity strategy that outshines the competition? Then you’re ready for our FREE B.R.A.N.D. Kickstarter Online Masterclass, where you’ll learn to earn what you’re worth. It’s simple to sign up. Do it today!

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