You're a brand builder, so you've got lots of things to do throughout the day. So naturally, productivity is...
Tag Archive for: Brand Positioning
A Brand Positioning Strategy
In order to differentiate your brand from the competition, you're going to have to correctly position it in the...
A Strategy for Brand Development
The development of your brand is much like the development of any other good thing. You've got to create...
6 Universal Branding Truths
Your brand is different from mine. We're in business for distinctive reasons and we have different goals. Our ideal...
How to Brand Your Consultancy
You've decided that you've got everything it takes to be a consultant, and you're ready to build your consultancy...
Brand Innovation: 7 Big Mistakes
Innovation is part of what makes your brand unique. You come up with ideas and solutions that make your...
How Unique Are You? Just Ask
This is a fact-finding mission, and whether you like it or not, it's all about YOU. Okay, so you're...
Study the Competition, Get Ahead
In order to properly position your brand, it must be unique. And not just for the sake of being...
Has Your Brand Been Pigeonholed?
You have been told that you need to differentiate your brand in order to position it in the market....
Can Start-Ups Beat Big Brands?
If you’re the owner of a start-up, you might be feeling like a small fish in a big pond…swimming...
The Truth about Business Dreams
Dreams: they’re impractical, improbable, unlikely…and they’re eating up time that could be invested in real business success. Dreams are...
When Nobody Knows Your Name
If you've been feeling like your brand is slipping under the radar lately -- that no one really knows...
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