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Tag Archive for: Brand Strategy
From Goal to BOOM in 12 Weeks
You have goals. There are things you want to do and places you want to go. Some of those...
Price Structure and Strategy
There are lots of branding and marketing consultants who might want to change the title of this post from...
Study the Competition, Get Ahead
In order to properly position your brand, it must be unique. And not just for the sake of being...
You're starting a business, and have been putting off the writing of your brand strategy. You just don't have...
Brand Strategy: Left or Right Brain?
It seems that we’re all being forced into boxes. A or B personality? Left or right brain? Introvert or...
The Truth about Business Dreams
Dreams: they’re impractical, improbable, unlikely…and they’re eating up time that could be invested in real business success. Dreams are...
Six Start-Up Brand Mistakes
When you look at an established heritage brand like Coca-Cola, Nike or McDonald’s, you don’t see all the mistakes...
From Passion to Product
If you’re thinking you should start a business based on what you’re good at, you’re wrong. Yes, you read...
Keeping Promises: A Brand Strategy
When you build trust, you build the foundation of your brand. The level of trust you achieve represents the...
The world is in shock. No one thought he could pull it off. Despite damning footage and some promises...
What's your Brand Crisis Strategy?
What’s that? You don’t have a brand crisis strategy? Because your brand isn’t in crisis? Most brand crises are...
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