, , Brand Advice, Branding, Brand Strategies, Brand Strategy, Financial Goals, Goal Achievement, Goal Setting, Launch Plan, Vision, Visualisation, 0
You have goals. There are things you want to do and places you want to go. Some of those...
, , Brand Advice, Branding, Brand Strategy, Marketing Strategy, Price Point, Price Wars, Pricing Strategy, Pricing Structure, 0
There are lots of branding and marketing consultants who might want to change the title of this post from...
, , Brand Advice, Brand Marketing Strategy, Brand Positioning, Brand Strategy, Competition, Competitive Analysis, Gap Filling, Global Brand Positioning, Ideal Client, Ideal Client Profile, Ideal Clients, Marketing Strategy, Online Marketing, SEO, SWOT, Target Audience, 0
In order to properly position your brand, it must be unique. And not just for the sake of being...
You're starting a business, and have been putting off the writing of your brand strategy. You just don't have...
It seems that we’re all being forced into boxes. A or B personality? Left or right brain? Introvert or...
, , Brand Advice, Brand Advocacy, Brand Building, Brand Development, Brand Positioning, Brand Relevancy, Brand Strategy, 0
Dreams: they’re impractical, improbable, unlikely…and they’re eating up time that could be invested in real business success. Dreams are...
, , Brand Advice, Brand Building, Brand Strategy, Branding Strategy, Build a Brand, Business Name, Logo Design, Marketing Strategy, Passion Project, start-up, Why, 0
When you look at an established heritage brand like Coca-Cola, Nike or McDonald’s, you don’t see all the mistakes...
, , Brand Advice, Brand Strategy, Passion Project, Product Creation, Your Why, 0
If you’re thinking you should start a business based on what you’re good at, you’re wrong. Yes, you read...
When you build trust, you build the foundation of your brand. The level of trust you achieve represents the...
The world is in shock. No one thought he could pull it off. Despite damning footage and some promises...
What’s that? You don’t have a brand crisis strategy? Because your brand isn’t in crisis? Most brand crises are...
Beneath the façade of excellence lies a saboteur; one intent on keeping accomplishment just out of reach. This vandal...
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