, , Brand Advice, Branding, Brand Strategy, Branding, Branding Strategy, 0
In last week’s blog article, Miles talked about the 10 ingredients every branding strategy needs, and at the end...
, , Brand Advice, Branding, Brand Focus, Brand Promise, Brand Strategy, Branding, Branding Strategy, Cult Following, Emotional Branding, USP, 0
It’s a question we get all the time: Why is branding so important? If you haven’t asked this question...
There’s a reason no one is posting pictures of Burger King coffee cups on Instagram, or sweaty selfies in...
, , Brand Advice, Branding, Brand Focus, Brand Strategy, Branding Strategy, Corporate Branding, Marketing, Marketing Communications, 0
Staying focussed on your corporate branding strategy: It’s one of those things that’s “easier said than done.” However, you...
The difference made in any industry, in any market…is rarely the product or service offered by any given brand....
Butchers, banks, and barbers aren’t the only types of brands that require trust in order to stay afloat. In...
, , Branding, Online Marketing, Social Media Marketing, Brand Strategy, Corporate Branding, Customer Journey Map, Touchpoints, 0
There’s lots of talk about sales funnels and moving customers through them. How is that best accomplished? How will...
Start-ups have limited resources. Money is tight, business connections are sparse, expert status is in its juvenile stage…and branding...
, , Branding, Social Media Marketing, Brand Strategy, Social Media, Twitter, 0
Today’s brand strategies simply must include plans for leveraging the power and reach of social media. However, it’s not...
Your branding strategy needs to be communicated through two different channels. Firstly, everyone associated with your company should understand...
, , Branding, Social Media Marketing, Brand Fans, Brand Loyalty, Brand Strategy, Social Media, 0
Conversions: this is the ultimate goal of every marketer and brand builder. Should it be this way? Or should...
Is your ideal client male or female? If you’re not sure that it even matters for brand strategies, you’ll...
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