In last week’s blog article, Miles talked about the 10 ingredients every branding strategy needs, and at the end...
Tag Archive for: Brand Strategy
Why is Branding so Important?
It’s a question we get all the time: Why is branding so important? If you haven’t asked this question...
3 Steps to a Cult Following
There’s a reason no one is posting pictures of Burger King coffee cups on Instagram, or sweaty selfies in...
Brand Focus: Counter-Steer the Veer
Staying focussed on your corporate branding strategy: It’s one of those things that’s “easier said than done.” However, you...
The difference made in any industry, in any market…is rarely the product or service offered by any given brand....
Butchers, banks, and barbers aren’t the only types of brands that require trust in order to stay afloat. In...
Mapping your Customers' Journey
There’s lots of talk about sales funnels and moving customers through them. How is that best accomplished? How will...
Branding To-Do List for Start-Ups
Start-ups have limited resources. Money is tight, business connections are sparse, expert status is in its juvenile stage…and branding...
Twitter, to Enrich Brand Strategies
Today’s brand strategies simply must include plans for leveraging the power and reach of social media. However, it’s not...
Communicate your Branding Strategy
Your branding strategy needs to be communicated through two different channels. Firstly, everyone associated with your company should understand...
Fans over Conversions: A Strategy
Conversions: this is the ultimate goal of every marketer and brand builder. Should it be this way? Or should...
Brand Strategies, Male and Female
Is your ideal client male or female? If you’re not sure that it even matters for brand strategies, you’ll...
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