There are some dubious words flying around when it comes to branding. Two examples are viral and cult following....
Tag Archive for: Branding
Brand Build with Customer Mindset
A business owner's greatest challenge will always be attracting ideal customers and keeping their attention for long enough to...
Branding Strategies that Convert
All brand builders, from start-up owners to veteran entrepreneurs, have asked themselves: How Can I Get New Clients When...
Branding a New Product: 7 Tips
The central function of branding a new product is to create demand for that product…and therefore demand for your...
6 Universal Branding Truths
Your brand is different from mine. We're in business for distinctive reasons and we have different goals. Our ideal...
Crucial Branding Trends To Implement NOW!
What's going to build your brand over the next twelve months? What marketing trends are the best bets and...
A Relevant Heritage Brand
Whether you're the founder of your heritage brand or you've purchased it and maintained its legacy, you understand the...
When is Rebranding Right?
There are lots of reasons people want to rebrand. Some of those reasons are good ones, and others aren't....
How to Build a Global Brand
What does it mean to have a global brand? Does it mean you build a website, then make it...
Short-Term or Long-Term Branding?
You're a brand-builder. At this moment, you're wrapped up in where your brand is going, what it's doing, who's...
No, Direct Mail is not Dead
Historically speaking, direct mail has had the best and longest track record of any marketing strategy. In the past,...
Smash Self-Doubt with Confidence
How doubtful are you that your business will succeed? If you answered anything other than "Not at all," then...
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