Is SEO a part of your branding strategy? During 2013, Google alone fielded 5,922,000,000 daily searches (Statistic Brain). The...
Hiring and Overseeing Freelancers
, , Branding, Online Marketing, Social Media Marketing, Website Design, Branding, Content, Online Marketing, SEO, Social Media, Website Design, 0
Whilst building a brand and brand awareness, it can be a great idea to hire freelancers to handle various...
Personal branding is an essential part of building your brand. Consumers and loyal clients look for it. They value...
SEO across the Purchase Spectrum
, , Branding, Online Marketing, Branding, Content, Online Marketing, SEO, 0
At How to Build a Brand, we believe that accomplishing great SEO within your brand marketing strategy involves more...
You probably know that in order for search engine optimisation, or SEO, to be beneficial to your corporate brand,...
Search Engines: For the People
, , Branding, Online Marketing, Branding, Content, Online Marketing, SEO, Website Design, 0
As you write your next web page, blog post, or social media status update – in an effort to...
PPC: A Brand Identity Strategy
, , Branding, Online Marketing, Social Media Marketing, Branding, Online Marketing, SEO, Social Media, 0
Even if you’ve never heard of PPC, or pay-per-click advertising, you’ve seen it. It’s a brand identity strategy and...
Create a Branded LinkedIn Profile
, , Branding, Social Media Marketing, Branding, SEO, Social Media, 0
Last week, I talked about the value of LinkedIn for corporate branding. Today, I’m going to talk about how...
Bring the Video Party to Your Place
, , Branding, Online Marketing, Social Media Marketing, Branding, Content, Online Marketing, SEO, Social Media, Video, 0
A branding agency will tell you: an integral part of digital branding is video marketing, but shooting that video...
Incremental Attribution to Find ROI
, , Branding, Online Marketing, Social Media Marketing, Branding, Online Marketing, SEO, Social Media, 0
In my last blog post, I warned our readers about the dangers of last click management, and how online...
Be a KPI Action Hero for Your Brand
, , Branding, Online Marketing, Social Media Marketing, Branding, Online Marketing, SEO, Social Media, Video, Website Design, 0
In my final instalment of digital KPI tactics, you’ll get a taste for how you can use the information...
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