As you build your corporate branding strategy, you have no doubt determined that you’ll either need a brand new...
Tag Archive for: SEO
Is SEO a part of your branding strategy? During 2013, Google alone fielded 5,922,000,000 daily searches (Statistic Brain). The...
Hiring and Overseeing Freelancers
Whilst building a brand and brand awareness, it can be a great idea to hire freelancers to handle various...
8 Keys to Building a Personal Brand
Personal branding is an essential part of building your brand. Consumers and loyal clients look for it. They value...
If one of your corporate branding strategy focusses is on search engine optimisation, or SEO (as it should be),...
SEO across the Purchase Spectrum
At How to Build a Brand, we believe that accomplishing great SEO within your brand marketing strategy involves more...
You probably know that in order for search engine optimisation, or SEO, to be beneficial to your corporate brand,...
Search Engines: For the People
As you write your next web page, blog post, or social media status update – in an effort to...
PPC: A Brand Identity Strategy
Even if you’ve never heard of PPC, or pay-per-click advertising, you’ve seen it. It’s a brand identity strategy and...
Create a Branded LinkedIn Profile
Last week, I talked about the value of LinkedIn for corporate branding. Today, I’m going to talk about how...
Bring the Video Party to Your Place
A branding agency will tell you: an integral part of digital branding is video marketing, but shooting that video...
Incremental Attribution to Find ROI
In my last blog post, I warned our readers about the dangers of last click management, and how online...
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