Two of the most valuable assets your brand will ever have are its clients and its team members. You've...
Tag Archive for: Target Audience
Craft the Perfect Brand Pitch
You have 60 seconds with your ideal customer…no…make that your dream client. What are you going to say? How...
Content with Wide Market Appeal
What types of problems does your branded content have? Do some people criticise it for not having enough detail,...
Marketing that Makes it Through
You're a marketer for your brand. You're also a consumer of other brands. That means you're fully equipped to...
Building a High Quality Brand
You have a brand the delivers excellence with long-term, lasting results. Your processes are first-class. You don't believe in...
Study the Competition, Get Ahead
In order to properly position your brand, it must be unique. And not just for the sake of being...
Confidence for Start-Up Owners
You're just starting to build your business and your brand. You have an idea about what you want to...
Innovative Ways to get Noticed
Your brand is innovative; its cutting-edge products are delighting your target audience, challenging your competitors and advancing your industry....
Let Customers Know they're Ideal
As part of your branding and marketing strategies, you have identified, described and gotten to know your ideal customer....
Generational Branding
As you build your brand to suit the needs of your target audience, you will create an ideal customer...
Knowledge is Worthless
Yes, you have read that correctly. It doesn’t matter what type of intellectual property you possess at this moment...
Facebook Ads and Branding Strategy
What does your social media branding strategy look like? If you’re like the majority of business owners, you’ve just...
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